Fractional Sales & Marketing for B2B Growth

Spilled Milk Agency provides fractional sales and marketing services for B2B companies. We deliver strategic leadership, end-to-end event management, and AI-enabled go-to-market analysis/execution. Our integrated approach aligns sales and marketing teams to drive measurable growth for companies of all sizes.

Integrated Sales and Marketing Services for B2B Companies

Most B2B companies struggle with sales and marketing misalignment. Marketing generates leads that sales doesn't want, or sales complains about lead quality while marketing can't prove ROI. We solve this by providing integrated fractional leadership across both functions, ensuring your revenue engine operates as one unified team.

End-to-end Events Management

Transform trade shows and conferences into revenue-generating machines. We manage the complete event lifecycle from strategic planning through post-event lead nurture.

  • Event strategy and booth design
  • Vendor coordination and logistics
  • Promotional materials and graphics
  • On-site staffing and lead capture
  • Post-event nurture campaigns
  • Logistics & secure storage between events

AI Enabled Go-To-Market (GTM)

Scale your go-to-market efficiency with AI-powered tools and strategic frameworks. We implement AI systems that reduce RFP response time by 70%, automate repetitive marketing tasks, and free your team to focus on strategic work. From tool selection through training and optimization, we make AI practical and measurable.

  • AI technology training
  • Sales & marketing AI automations
  • Tech stack optimization and integration
  • AI Team training and change management
  • AI-powered RFP automation (design & response)

Full Service Sales & Marketing

Get strategic sales and marketing leadership that aligns both functions under a unified revenue strategy. Ideal for companies with multiple brands, complex organizational structures, or sales and marketing teams operating in silos. We provide the leadership, processes, and execution that turn disconnected tactics
into a cohesive growth engine.

  • Sales and marketing strategy alignment
  • Revenue operations and processes
  • Brand and graphic design
  • Content strategy and creation
  • Agency and vendor management
  • Strategic partnerships and procurement

Portfolio

Explore some of our work.

What our clients say

Kallan was a fantastic person to work with! Hard-working, dedicated, self-motivated, and detail-oriented. Her range of skills is nothing short of impressive. She’s organized and methodical in everything she does.
And you can depend on Kallan for the strategy and planning to make any project a success. I admire that she’s willing to jump in and help with what needs to be done.

- Richelle

Jake is a true Enterprise sales executive and an even better human being. Talk about an incredibly well rounded individual and critical thinker. I could sit here and rave about Jake's uncanny ability to open pipeline, move deals through sales cycles, and close larger deals, however what I truly enjoyed most about Jake is his ability to problem solve. As a growing manager myself, I learned that having employees like Jake truly make companies better all around. I highly recommend Jake

- Brad

Kallan was a very quick learner, responsive to clients, detail oriented and exceptionally fun to work with. Her communication skills helped keep all of us on task and meet important deadlines.

- Dennis

Jake has a real passion for helping his clients identify areas to streamline and save money and time. He takes a very consultative approach and looks to make sure that the solutions presented are what the clients is looking for at that time. In addition, Jake is very conscious of his influencing network, and looks for opportunities to refer business, another value add when working with his clients.

- Nick

Jake was a pleasure to work with. He was always available to assist with customer needs and provided all necessary details in order to establish relationships with customers. Anyone would be lucky to have him on their team!

- Rebecca

Jake is a highly intelligent and creative Account Executive. He is immensely thoughtful in his approach to sales. He is able to look at every account and every deal with a very fresh and unique perspective, ultimately making sure that each customer had the right solution for their needs. Jake is also a highly engaged team player. He is always ready and willing to share his experience and feedback with others to support them in their growth and success. He is a pleasure to work with!

- Amy

Frequently Asked Questions

What is fractional sales and marketing?

Fractional sales and marketing provides experienced sales and marketing leadership on a part-time or project basis. Instead of hiring full-time executives, companies get strategic expertise and execution support at 30-50% of the cost. We embed into your team, develop strategy, and drive execution across sales and marketing functions.

How is fractional sales and marketing different from hiring an agency?

Agencies typically focus on specific tactics (advertising, content, etc.). Fractional sales and marketing provides integrated strategic leadership across your entire revenue engine, aligning sales and marketing, setting targets, managing budgets, and ensuring all activities drive measurable business outcomes. We work alongside your team, not as an external vendor.

What does a typical engagement look like?

Most clients engage us for 10-30 hours per week across sales and marketing functions. We start with a strategy assessment, develop a 90-day roadmap, and then execute alongside your team. Engagements typically run 3-12 months, with month-to-month flexibility after the initial period.

How quickly can you get started?

We can typically start within 1-2 weeks of your initial consultation. The first week focuses on discovery and assessment, and by week two we're actively executing priority initiatives.

Spilled milk? We can help with that.